.New Delhi: Reliance Retail prepares to extend Superdry right into the athleisure section which will definitely place it in direct competitors along with leading sports apparel brands like Nike, Adidas as well as Asics.Last year, the British fashion trend brand had actually inked a joint endeavor agreement with Dependence Brands for the sale of Superdry's trademark resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore during the time). Superdry's venture right into the athleisure segment in India will definitely be a first for the firm globally, along with many establishments set to be opened across India. Initially, the company will definitely offer clothes, and also later shoes after protecting BIS license." The business has been servicing a retail style for athleisure products, which has actually watched a surge in demand since the pandemic. It may enjoy French store Decathlon likewise with big style stores, while Superdry sports are going to be actually mid-size retail stores," said a store operator aware of the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sports brand names have actually sprinted over the last 2 years, steered through enhancing awareness concerning physical fitness and also climbing requirement for athleisure damage. With a populace of greater than 1.4 billion, India is just one of the fastest-growing and largest worldwide markets for sportswear and also footwear companies.Most global companies have actually been about in the nation for greater than 20 years and also have increased with relationships along with cricket as well as other featuring tasks. The newer participants, nonetheless, have actually been positioning on their own as relaxed way of living and routine athletic wear labels. India is seeing increasing interest in sports including kabaddi, football, beach ball, hockey and also badminton.Superdry entered into the nation in 2012 in relationship along with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL possesses alliances along with independent manner labels in segments like deluxe, bridge-to-luxury and high-premium as well as high-street lifestyle including Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Manager, Hamleys and Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands additionally acquired toy retail store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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